Marketing attribution is the process by which companies try to figure out which marketing efforts are most effective in driving sales. But can it be done effectively, given the volume and complexity of data with...
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Starting a new role is a daunting moment in anyone’s life but when that’s happening in the middle of a pandemic, it brings a whole host of other challenges… I’m the first new employee to...
This is the exact challenge facing marketers right now. And it is just that – a challenge…. but it is achievable. It requires a shift in mindset amongst marketers to move away from the “see...
With the news that Google’s UK customers will be fronting the cost of a new digital services tax, we take a look at what’s driven the change and the impact it will have on advertisers....
Welcome to the latest edition of our SEO News Highlights, published on a bi-weekly basis to help keep you up to date with all the major comings and goings in the SEM industry. Keep an...
Following a successful period of remote-working through lockdown, QueryClick are embracing the future of the workplace and are excited to announce a new remote-first policy. Team members will now be able to work from a...
Search Engine Optimisation (SEO) is a well-established digital marketing channel and practice. However, not all brands invest heavily, or really invest much at all, in improving their Organic performance. This can be down to a...
At QueryClick, we’ve spent the last five years really getting to grips with marketing attribution, from the good and the bad, to the ugly. The most popular and widely used method of attribution is Last-Click,...
The hot topic on every SEO’s mind is the move to a mobile-first indexing approach across all sites from September 2020. It’s vital your website is ready for this change, otherwise you can expect to...
Welcome to the latest edition of our SEO News Highlights, published on a bi-weekly basis to help keep you up to date with all the major comings and goings in the SEM industry. Keep an...
Welcome to the latest edition of our SEO News Highlights, published on a bi-weekly basis to help keep you up to date with all the major comings and goings in the SEM industry. Keep an...
With Google’s complete switch-over to mobile-first indexing coming in September, are you truly ready for the page speed wars? Our founder Chris Liversidge tells you why you should arm up in preparation for the battle ahead.