User Testing and Conversion Rate Optimisation

Through rigorous testing, including session recording, heat mapping and web analytics, we get to the heart of how your users are using your website. This takes the guesswork out of improving user experience and driving more conversions from your hard-earned traffic.

Conversion rate optimisation

Delivering seamless online experiences for your customers takes a deep understanding of user behaviour and technical expertise. First, our Conversion Rate Optimisation (CRO) team collect, analyse and interpret the data you need to get to the heart of how people experience your site. Then, we work with you to shape and personalise a user’s on-site experience to maximise engagement and conversions.

An Integrated Approach As Standard

Customers don’t experience marketing channels in isolation, so your agency shouldn’t either.

At QueryClick, we take an integrated approach to CRO, imbedding it into Organic, Paid Search and Social.

From using customer behaviour insights to inform an Information Architecture project to tackling a tracking issue that has the potential to hinder PPC campaigns, our joined-up approach is designed to provide you with the best performance and ROI.

integrated approach to conversion rate optimisation

Our Approach to Conversion Rate Optimisation

Data Collection and Analysis

We don’t make key decisions on a hunch; every recommendation is backed up by robust data insights and detailed understanding of your web analytics.

A/B Testing

What better way to ensure you’re adopting the right approach than by testing it out on your actual customers?

Competitor Benchmarks

A lot of time and effort goes into understanding your industry and monitoring the key players within it – how else are we supposed to stay one step ahead?

Cutting Edge Tooling

Our suite of industry-leading user testing and UX tools enable us to paint a full picture of how your website works and where improvements can be made.

Content Personalisation

We understand that every customer is different, so being able to tailor online experiences to suit them is key. 

Landing Page Optimisation

We can work with you to ensure that your landing pages are fit for purpose and maximising conversions and engagement.

Scotch Malt Whisky Society


Using cutting-edge tooling, QC’s CRO team created a streamlined process which lead to a 21% increase in ‘create membership’ conversions.

Sally Salon

Sally Salon

QC’s CRO team delivered a 471% increase in transactions and a 39% improvement in mobile click through rate (CTR) by developing mobile-optimised ‘paid’ landing pages and refactoring PPC copy to tighten up the customer conversion journey.

Big Bus Tours

Big Bus Tours

Across a multichannel strategy, QC established the opportunity to improve the e-booking engine. Multivariate testing and analytical insight achieved a 9.1% improvement in booking funnel conversion for all channel traffic.