Harness the power of your raw analytics data to make informed, numbers-led decisions about what to spend and where you spend it.
Marketing should never be based on hunches. At QC, everything we do and every decision we make is fuelled by robust data insights, which means our Web Analytics team is very much the engine room that keeps the agency moving forward.
What is Web Analytics?
Marketers have never had so much data and information at their fingertips, but it’s imperative that this data can be trusted. Our Web Analytics experts will dissect your analytics configuration and flag any issues that might be compromising the integrity of your data.
From the initial audit to ongoing analysis and reporting, QC’s Web Analytics consultants provide data insights that facilitate change: by interpreting user behaviour at each phase of the customer journey and feeding insights into the overall strategy, we enable clear and easy prioritisation of the actions that matter.
Google Analytics & Adobe Analytics tagging configuration & auditing
An in-depth tagging audit will identify areas that need attention and provide actionable advice to guarantee the cleanliness, reliability and completeness of your analytics. This is fundamental to:
Behavioural & Performance Analysis
When you hear the phrase “web analytics”, you can be forgiven for immediately thinking “numbers!” However, data means very little without context and our team are experts at determining customer behaviours from the data that they glean. This also applies to the wider performance of a website; while the numbers might show that conversions have gone up, our analysts are able to explain how, when and why this has happened.
Thanks to QC’s agile way of working, our Web Analytics team are able to provide these valuable insights directly to our Organic and Paid Search teams, allowing them to shape and refine their strategies in a way that drives the most value for you. There are no siloes here!
If you want to configure web tagging from scratch, either because you have a new website, or because you are changing web analytics provider, our Web Analytics team perform bespoke analytics implementations and configuration set ups to ensure you can track against the results that matter to your business.
QC’s analysts use our in-house tech to automatically extract and cleanse data, allowing them to focus on leveraging insight from the data: 10.3 million rows of data daily, ready for analysis.
QC led the development of a robust migration plan for EE (combining T-Mobile and Orange) which was described by Google in 2015 as the best-managed, most thorough and successful large-scale migration in the UK to date. QC delivered an organic revenue uplift of £65 million over the subsequent year to migration.