Latest Insights

eCommerce Insights: Conversions Rebound & External Factors
UK eCommerce conversion rates dipped in mid-March 2026 and rebounded quickly. Learn how promotions, payday, AI-driven shopping journeys, and travel spending affect online buying behaviour.

Paid Search, Organic & AI Click Behaviour: Halo Insights
How we can join Search Console and Google Ads for Unified Search Insights

What does Best in Class Paid Media Look Like in the Age of AI SERPs?
We have seen an incredible shift in search optimisation dynamics over the last twelve months.