Paid Search

Dynamic data analysis drives all our paid search strategies. Applying our technology to grow your brand’s audience for less.

Paid Search

A holistic data-led approach means last year our PPC specialists in Edinburgh and London enabled seven-figure growth opportunities and reduced paid search spend wastage for every client programme analysed.

Paid Search specialists

Your Paid Search specialists

Through targeted pay-per-click campaigns, our team of PPC specialists are adept at connecting with the right people at the right time for less, leveraging upper-funnel searches at a lower CPC for incremental gains on your investment.

Oh, and we’re a Google Premier Partner.

We have been working with QueryClick for nearly 10 years. The team have consistently focused on utilising in-depth data insights to support our business priorities and adapt to our evolving needs. The strategies they present are continuously tailored to the global B2B environment we operate in, always delivering a strong message and ROI across our paid and organic search channels. A true team of experts in their field, who embrace inter-agency relationships and show great responsiveness when priorities change

Dave Palmer, Head of Group Marketing, Aggreko

Breaking down marketing silos

By working closely with content specialists and web optimisation experts, we reveal opportunities to dial back paid spend where organic is strongest or use a/b testing to maximise landing page conversions. The highest levels of performance always have their roots in collaboration.

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breaking down marketing silos

What is PPC marketing and why do I need it?

Well-optimised content is great, but given the space afforded to ads on Google and Bing, searchers are using internet advertising more and more to find the content they want. PPC is buying site visits, rather than relying solely on earned, or organic, site visits.

Paid search strategy at QueryClick utilises everything in the paid search toolkit, including:

Best Practice Optimisation

Account Auditing and Strategy

Google and Microsoft Advertising

Data-Driven Decision Making

Feed Management and Comparison Shopping Services (CSS)

Attribution Modelling

international campaigns

Adept at international
PPC campaigns

We work in markets from Latin America to the Middle East and possess over ten years’ experience running multilingual retail and B2B paid media campaigns.

As of 2020, we have a paid search presence in every single continent.

BeerHawk

BeerHawk

QueryClick’s multichannel campaign, which used an integrated customer-path bid strategy across SEO & PPC, drove ROI up by 265% and ensured Beerhawk sold completely out of beer.

Aggreko

Aggreko

Our re-architecting of Aggreko’s account after conducting a 28 country review allowed QC to prioritise generic growth and drive down inefficient spend: a 59% reduction in CPA, improved conversion rates by 74% for paid traffic, and an overall 382% increase in ROI.

M&Co

M&Co

Our restructuring of M&Co’s account for better target generic growth, agile bid management and dynamic reporting resulted in growth in paid revenue of 34%, and a spend reduction of 26%.