Resources
Facts, figures and resources of importance to in-house marketers.
As travel marketers are adapting to changes in the way that customers research, assess and purchase travel products and services they are adjusting audience targeting and also adopting new media and channels to reach customers...
Given the current challenges that travel marketers are facing right now, ensuring that you have the right attribution model in place is a top priority. Despite this, our own research shows that 90% of those...
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Blog
As travel marketers currently adjust to meet the impact of COVID-19 and the knock-on effect on both customer buying behaviour and their marketing budgets, the need to accurately account for the contribution of every marketing...
Getting attribution right for retail marketers is a challenge. The retail buyer journey is now very often a complex one involving a wide range of touchpoints both on and offline, using multiple devices and involving...
There are now hundreds of revenue attribution tools available to marketers. Some are from global corporations. Many more are from start-ups who want to grab a slice of a fast-growing software market that one analyst...
Events
Take your business to the next level with marketing attribution 2020 was a tough year for a lot of industries – but the businesses that thrived were the ones that knew how to spend their...
Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing customers. Which makes it increasingly competitive, difficult...