Resources
Facts, figures and resources of importance to in-house marketers.
Chrome’s announcement on dropping cookie opt-in last month closed the door on a 5 year saga for marketers. But what is the landscape like in 2025 for cookie-based measurement?
There has been a lot written about the impact of AI overviews and AI Mode on search results – not least by myself when analysing the changing landscape for marketing measurement in 2025. What is...
We have seen an incredible shift in search optimisation dynamics over the last twelve months that reminds me of the very early days of Search which generated big winners and losers. We are a long...
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Chrome’s announcement on dropping cookie opt-in last month closed the door on a 5 year saga for marketers. But what is the landscape like in 2025 for cookie-based measurement?
Generative AI is transforming the way that marketers plan and assemble content for their Paid Ads. As big platforms like Google, Meta and TikTok increasingly build the tools needed to create a raft of content...
In a surprising move that has sparked heated debate, Mark Zuckerberg announced on his Instagram that Meta will be reducing its levels of censorship and in particular fact-checking on its platform, which includes Facebook and...
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