Cookies have been a part of the digital landscape for an eternity (or at least an eternity in the digital marketing sense). However, significant strides have recently been taken by major industry players to remove...
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We were delighted to participate in the Programmatic Pioneers Summit last week. Our CEO and founder, Chris Liversidge shared his thoughts on why standard approaches to attribution don’t work. From questionable attribution modelling to inherent...
All about new web tagging platform Adobe Launch.