SEO isn’t a ‘set it and forget it’ marketing activity. It requires regular monitoring and updating to ensure the best results. That’s where SEO audits come in. But what are they? And why are they...
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If you haven’t been living under a rock during the last few months, you will have undoubtedly heard about ChatGPT from OpenAI – the powerful large language AI model that allows you to interact with...
Casually scrolling through my ‘For You’ page on TikTok, I came across a video that sparked extreme interest as an SEO, and I have a feeling it will be compelling to many of you as...
It’s that time of year again, and for SEO’s December means two things: Hopefully by now your Christmas cards have been sent, presents have been wrapped and you’re nearly at the end of your advent...
2022 has been a year filled with yet more challenges for marketers and businesses alike. From the continued recovery from the pandemic, to the war in Ukraine, cost of living crisis and everything in between...
As marketers look to set themselves up for success in what is likely to be a challenging time next year, they are likely to be giving even more thought to how they measure marketing impact...
The benefits of an effective SEO strategy as an integrated part of a wider marketing approach have long been recognised by marketers. According to Google, 53% of consumers in the US report researching products on...
The opportunity and upside around SEO make it a key part of any digital marketing strategy these days. In fact, according to eMarketer, 73% of in-house marketers agree that SEO provided them with an excellent...
There is little doubt that SEO can have significant benefits as an integrated part of your marketing strategy. According to HubSpot, 57% of B2B marketers stated that SEO (search engine optimisation) generates more leads than...
Having the right blend of in-house SEO and agency support is pivotal to getting the right type of results on your search efforts. On our recent webinar, Why You Need In-House and Agency Expertise to...
If you’re reading this, you’re already thinking about outsourcing search engine optimisation (SEO) for your business. But how do you find the team that’s right for you and one that’s both affordable and effective? Here...
As a performance marketing agency, we’re no strangers to automated bidding, and Google has been doing it for as long as Google Ads has been around. However, with the emergence of Performance Max campaigns as...