As marketers strive for a clearer view of what is and isn’t working in their marketing mix, the focus is usually on finding the right attribution model to meet their needs. But while choosing the...
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This month we delivered an exciting series of presentations at Masterclassing’s Workshop Week, including one from our Paid Search Account Director, Malcolm Gibb. Malcolm shared some excellent insight into preventing paid and organic cannibalisation, as well as how to drive incremental ROI through paid...
Last week we delivered an incredible triptych of presentations at Masterclassing’s Workshop Week. Our final presentation of came from Digital Strategy Director, Scott Donnelly, on the need for speed. More specifically, how ROI can be improved through page...
Buckle up, it’s time for another round of Now That’s What I Call SEO! YouTube, I Tube, We All Tube for…. A new Q&A video from the YouTube team has revealed previously undisclosed details about how...
Front-end frameworks are a vital part of any website or app. While HTML, CSS, and JavaScript are responsible for the content a user sees and interacts with, the front-end framework assists developers and designers in...
Today, one thing marketers can’t complain about is the amount of data they receive as a result of their advertising and other promotional activities. A typical marketing communications mix will include PPC advertising, e-mail blasts, blogs, and other content marketing, PR, offline advertising on...
Behaviour of retail customers fully revealed in AI breakthrough from QueryClick, developed in partnership with the University of Edinburgh Edinburgh & London, 12th November 2020: QueryClick, a digital marketing agency serving several major retailers, has...
At first glance the topic of cannibalism sounds pretty grim. Whether we’re talking about humans eating other humans, or your web pages failing to maximise their organic search performance, it’s not pleasant to think about....
The travel industry has been turned upside down by COVID-19. A strong recovery will rely on effective marketing that is underpinned by accurate attribution. Crucially, marketing attribution will allow marketers in the travel industry to understand which tactics are most effective and allocate...
A particular scurrilous rumour arises periodically from the depths of online digital marketing communities. Disgruntled webmasters proclaim the organic rankings of sites that invest in PPC are better than those that don’t, and it’s all...
Cookies have been a part of the digital landscape for an eternity (or at least an eternity in the digital marketing sense). However, significant strides have recently been taken by major industry players to remove...
Increasing complexity of the customer journey, a broader marketing landscape, and the need to justify marketing spend and ROI are driving more and more marketers to demand better attribution of their marketing activities. Much of the...