Attribution is a growing industry (which is expected to be worth over $3 billion by 2023!) so, it’s crucial that marketers have a deep understanding of its importance and how it can be used to...
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As marketers, we all know that the key to growth is being able to place the right product in the right place and at the right time. Sounds simple, right? However, consumers are exposed to...
It probably isn’t surprising to any of us to learn that marketers leave money on the table. It’s a concern that many in the industry have had for along time. But research by IDG has...
There has been plenty of recent heat around 1st and 3rd party data usage given the impending ‘cookie apocalypse’ that will be triggered by Google removing 3rd party cookies from Chrome in the very near...
Marketers are under increased pressure to prove the value of every marketing activity and channel within their marketing mix – not only to show that they are having a positive impact on the growth of...
We can’t avoid the fact that the last 12 months have been tough on all of us, and workplaces across varying industries have felt the impact of this. In fact, employee morale was the top...
The impact of the pandemic has created mixed fortunes for retailers, generating both winners and losers. But a number of issues including increased commercial pressure, to changes in customer behaviour and the need to reach...
With more and more marketers expected to meet (and even exceed!) targets with reduced budgets, understanding where is best to spend your marketing budget has never been more important. That’s where attribution comes in. But,...
Apple’s much discussed iOS 14.5 release profoundly changes app marketing data collection with the introduction of a feature called App Tracking Transparency, and has caught the headlines across marketing due to the anticipated opting-out of...
As travel marketers are adapting to changes in the way that customers research, assess and purchase travel products and services they are adjusting audience targeting and also adopting new media and channels to reach customers...
Given the current challenges that travel marketers are facing right now, ensuring that you have the right attribution model in place is a top priority. Despite this, our own research shows that 90% of those...
As travel marketers currently adjust to meet the impact of COVID-19 and the knock-on effect on both customer buying behaviour and their marketing budgets, the need to accurately account for the contribution of every marketing...