How to Choose The Right Retail Attribution Model

Gartner surveyed over 400 marketing leaders and analytics practitioners to better understand the current approaches to marketing analytics that support marketing strategies to enable future growth and success. In the current retail environment, choosing the...


How to Overcome Saturation in Paid Search

PPC has long been the backbone of many marketing strategies, but with rising costs and over-saturation it’s more difficult than ever to generate a healthy ROI. Combined with recent data visibility-killing updates to Google Ads,...