Customer Relationship Management (CRM) technology helps businesses to manage interactions with existing and potential customers. CRM systems can provide a 360 degree view of customers by storing data on every interaction they have with a...
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There is a degree of drama about the headline for this particular guide but that is probably influenced as much by the rhetoric flying around in the industry about the end of third party cookies...
For several years, voice search has been positioned as one of the biggest shake ups in the SEO industry. Initially, it failed to live up to the early hype due to a lack of adoption...
At QueryClick, we love to share knowledge. Recently our Digital Strategy Director, Scott Donnelly, and Head of Paid Media, Malcolm Gibb, tag-teamed a talk on holistic performance marketing in retail with Masterclassing. Check out the...
At a recent Masterclassing event, QueryClick’s CEO Chris Liversidge gave retail marketers a run-down on achieving marketing success in a post-cookie digital economy. If you didn’t catch the event, not to worry, we’ve got a...
The shift that took place in the retail e-commerce market in the last 15 months has been nothing short of seismic. As customers were forced to change their habits due to lockdowns and the inability...
Google’s decision to announce they will (eventually) end their support of 3rd party cookies is a topic of hot debate in the industry. From those who see things dropping off a cliff as a result,...
With Google’s recent announcement that ‘deals carousels’ are going to start appearing on a SERP near you, has there ever been a better to time to get those seasonal hubs nailed down? Quite frankly, no....
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
A CMOs job is never easy – and it’s likely not to start getting any easier. With stakeholders demanding more from the marketing team than ever before, how can you be confident that your department...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
As a digital marketer with over 15 years of experience under my belt, attribution has always been part of the mix. But recently, it’s moved to the periphery as client demand focussed on more day-to-day...