With Google’s recent announcement that ‘deals carousels’ are going to start appearing on a SERP near you, has there ever been a better to time to get those seasonal hubs nailed down? Quite frankly, no....
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In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
A CMOs job is never easy – and it’s likely not to start getting any easier. With stakeholders demanding more from the marketing team than ever before, how can you be confident that your department...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
As a digital marketer with over 15 years of experience under my belt, attribution has always been part of the mix. But recently, it’s moved to the periphery as client demand focussed on more day-to-day...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies due to issues ranging from over-simplistic Last-Click measurement approaches to...
Do you have the right performance data to make reliable decisions on ad campaigns and future spend? That was a challenge for OTTY and one we helped them overcome. Learn how, in partnership with OTTY...
In an environment where customers are increasingly taking more complex and extended journeys – and using more devices on those journeys – the need to understand the specific impact of the wide range of media...
We recently had a Q&A session with Malcolm Gibb, Head of Paid Media at QueryClick, on the pros and cons of Smart Shopping campaigns – including when to use them and when not to. Malcolm...
At QC, we love to shout about the team that work hard every day to make the company the great place it is to work. From our Content champions, Growth geniuses and R&D rockstars –...
QueryClick CEO Chris Liversidge recently delivered an insightful presentation at the eTail Europe event, where he explored what effective attribution really means for retailers in the UK. We wanted to share the output from the...
We recently ran a session at Masterclassing’s Workshop Week where QueryClick’s Head of Paid Media, Malcom Gibb, explored why you need to ensure that SEO and Paid activity co-exist in a better way to ensure...