In an environment where customers are increasingly taking more complex and extended journeys – and using more devices on those journeys – the need to understand the specific impact of the wide range of media...
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We recently had a Q&A session with Malcolm Gibb, Head of Paid Media at QueryClick, on the pros and cons of Smart Shopping campaigns – including when to use them and when not to. Malcolm...
At QC, we love to shout about the team that work hard every day to make the company the great place it is to work. From our Content champions, Growth geniuses and R&D rockstars –...
QueryClick CEO Chris Liversidge recently delivered an insightful presentation at the eTail Europe event, where he explored what effective attribution really means for retailers in the UK. We wanted to share the output from the...
We recently ran a session at Masterclassing’s Workshop Week where QueryClick’s Head of Paid Media, Malcom Gibb, explored why you need to ensure that SEO and Paid activity co-exist in a better way to ensure...
At QueryClick we’ve been working with Tesco Mobile to improve their SEO performance for almost 5 years. Over the course of this partnership, we’ve successfully increased organic traffic, conversions, and revenue; however, the Coronavirus pandemic...
It’s Mental Health Awareness Week! For me, the emphasis for this week is on awareness, but actually prioritising mental health – and mental health support in the workplace – is important all year. That’s one...
Page speed has been a hot topic in SEO for many years. This focus has been significantly heightened over the last 18 months with Google’s shift to a fully mobile-centric approach in response to evolving...
Advertising on Facebook is about to become significantly more complex following the Apple iOS14 update coming during the week of 26th April 2021. Apple is releasing a new privacy function in iOS14 meaning that users...
More than ever before, marketers are required to do more with less and prove that their marketing mix is effectively acquiring customers at the lowest costs possible. But, having an attribution that’s holding you back...
Attribution is a growing industry (which is expected to be worth over $3 billion by 2023!) so, it’s crucial that marketers have a deep understanding of its importance and how it can be used to...
As marketers, we all know that the key to growth is being able to place the right product in the right place and at the right time. Sounds simple, right? However, consumers are exposed to...