Generative AI is transforming the way that marketers plan and assemble content for their Paid Ads. As big platforms like Google, Meta and TikTok increasingly build the tools needed to create a raft of content...
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In a surprising move that has sparked heated debate, Mark Zuckerberg announced on his Instagram that Meta will be reducing its levels of censorship and in particular fact-checking on its platform, which includes Facebook and...
It is no understatement to say that the impact of AI in marketing is huge right now. Here we take a look at some of the top uses cases that marketers are finding for AI,...
2024 has seen a surge in the evolution of AI–everything, from generative LLMs like ChatGPT and Copilot to full AI video and creative production, AI is everywhere. It has been no different within the paid...
This month, Google has officially announced the deprecation of the SiteLink Search Box feature. This means that the small search bar that used to appear below certain website search results will no longer be available,...
If there’s one thing SEO experts are used to, it’s turbulence and uncertainty. With Google’s AI Overviews arriving in the UK, a US judge ruling that Google’s search monopoly is illegal, and the arrival of...
According to Marketing Tech News, a staggering 92% of Marketers said that integrating AI into their marketing is the number one trend for 2024, and this trend doesn’t show any signs of slowing down any...
I have worked in SEO for 12+ years and I’ve seen the landscape shift a dozen times over. But the rollout of generative search engines (GSEs) feels like the biggest earthquake yet. This is not...
As you will have likely seen, last week Google released the March 2024 Core Algorithm Update. With it, comes a host of changes aiming to improve the quality of ranking results and reducing the presence...
After a year of seemingly constant Google core updates and the increasingly widespread usage of AI, the SEO landscape is changing more quickly than ever. With this rapid pace of change set to continue into...
Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that...
Planning for, and coping with, Seasonality comes with the territory for SEO teams. And there is a huge amount of planning, implementation and analysis involved. But how do you set yourself up with a strategy...