Generative AI is transforming the way that marketers plan and assemble content for their Paid Ads. As big platforms like Google, Meta and TikTok increasingly build the tools needed to create a raft of content...
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Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that...
For most brands social plays a key part in their brand and communication strategy whether that be on Twitter, LinkedIn, Instagram, Pinterest or any of the other channels available. But the sheer explosion in these...
Ad creative is often the most overlooked part of the Paid Social mix. But we’d argue it’s one of, if not the most, important aspects to drive results. Users are scrolling past thousands of pieces...
As Meta have continued to add to the breadth and depth of the advertising opportunities that are available not only on Facebook but also across Instagram, the Audience Network and Messenger keeping track of the...
As advertisers continue to pile budget into Paid Social and the costs associated with them continues to rise, ensuring you’re getting value from your spend is more important than ever. Incredibly, we reported in our...
There seems to be a fair degree of evidence to suggest that costs associated with Meta ads have been on the increase. According to data from Marketing Tech news, UK brands spent 59% more quarter...
Customer Relationship Management (CRM) technology helps businesses to manage interactions with existing and potential customers. CRM systems can provide a 360 degree view of customers by storing data on every interaction they have with a...