2024 has seen a surge in the evolution of AI–everything, from generative LLMs like ChatGPT and Copilot to full AI video and creative production, AI is everywhere. It has been no different within the paid...
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According to Marketing Tech News, a staggering 92% of Marketers said that integrating AI into their marketing is the number one trend for 2024, and this trend doesn’t show any signs of slowing down any...
Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that...
The combination of issues around the illegality of Google Analytics and the rise of GA4 are hot topics with everyone in the industry right now – and it’s something that we have been following closely...
We recently took part in Masterclassing’s Virtual Search Masterclass where QueryClick’s Digital Strategy Director, Scott Donnelly and Head of Paid Media, Malcom Gibb shared in-depth insight on how audience data can enhance your search performance...
Paid social was turned on its head when Apple announced that from April 15, 2021 the iOS14 release would make their IDFA a required opt-in on each and every app used – striking fear into...
Continuous learning and development are extremely important to our culture at QueryClick. So much so, we’re allocated 7.5 hours (a full working day!) per month solely for personal development. We’re free to decide how we...
For many brand owners affiliate marketing is a key part of the marketing mix but it is often fraught with difficulties around effective measurement. So, what are some of the challenges marketers face around it?...
Customer Relationship Management (CRM) technology helps businesses to manage interactions with existing and potential customers. CRM systems can provide a 360 degree view of customers by storing data on every interaction they have with a...