As SEOs, few things are more enraging than having our work reduced to just keywords. “But backlinks” we cry! “Local optimisation”, we insist! “Canonical tags!”, we beg! And yet, keywords are indeed central to the...
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For several years, voice search has been positioned as one of the biggest shake ups in the SEO industry. Initially, it failed to live up to the early hype due to a lack of adoption...
At QueryClick, we love to share knowledge. Recently our Digital Strategy Director, Scott Donnelly, and Head of Paid Media, Malcolm Gibb, tag-teamed a talk on holistic performance marketing in retail with Masterclassing. Check out the...
With Google’s recent announcement that ‘deals carousels’ are going to start appearing on a SERP near you, has there ever been a better to time to get those seasonal hubs nailed down? Quite frankly, no....
We recently ran a session at Masterclassing’s Workshop Week where QueryClick’s Head of Paid Media, Malcom Gibb, explored why you need to ensure that SEO and Paid activity co-exist in a better way to ensure...
At QueryClick we’ve been working with Tesco Mobile to improve their SEO performance for almost 5 years. Over the course of this partnership, we’ve successfully increased organic traffic, conversions, and revenue; however, the Coronavirus pandemic...
Strong SEO performance vastly aids profitability for any online retailer. For luxury retailers, whether you are selling your own services or products or are a reseller, the fundamentals of driving SEO performance aren’t wildly different...
International targeting, or geotargeting, is the process of optimising your website to attract traffic from a specific geographic location – i.e. from different countries – or from users that speak a different language. It’s part...
We have a long-standing relationship with leading hair and beauty retailer Sally. In the UK, their business is split across two brands; Sally Beauty, the retail arm and Salon Services, which caters to the trade...