Strong SEO performance vastly aids profitability for any online retailer. For luxury retailers, whether you are selling your own services or products or are a reseller, the fundamentals of driving SEO performance aren’t wildly different...
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International targeting, or geotargeting, is the process of optimising your website to attract traffic from a specific geographic location – i.e. from different countries – or from users that speak a different language. It’s part...
We have a long-standing relationship with leading hair and beauty retailer Sally. In the UK, their business is split across two brands; Sally Beauty, the retail arm and Salon Services, which caters to the trade...
At first glance the topic of cannibalism sounds pretty grim. Whether we’re talking about humans eating other humans, or your web pages failing to maximise their organic search performance, it’s not pleasant to think about....
A particular scurrilous rumour arises periodically from the depths of online digital marketing communities. Disgruntled webmasters proclaim the organic rankings of sites that invest in PPC are better than those that don’t, and it’s all...
PR and SEO have long been treated by brands as two separate arms of a business. The typical story is that PR focuses on media relations and reputation management, whereas SEO focuses on website content...
As the trend towards location-based SERP personalisation continues, here's why your digital marketing strategy needs to consider the impact on your organic traffic.
Welcome to the latest edition of our SEO News Highlights, published on a bi-weekly basis to help keep you up to date with all the major comings and goings in the SEM industry. Keep an...
Search Engine Optimisation (SEO) is a well-established digital marketing channel and practice. However, not all brands invest heavily, or really invest much at all, in improving their Organic performance. This can be down to a...