Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that...
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Corvidae have released their latest industry report, delving into how retailers are preparing for the removal of third-party cookies. The report, Marketing in the Cookieless Future: How the Removal of Third-Party Cookies will Impact Retail,...
It’s widely accepted within the marketing industry that Last Click isn’t an effective way to measure our marketing activity – but with a lack of real alternatives available, we’re often left relying on outdated techniques...
Is your business ready for Google’s impending cookie apocalypse? On our recent webinar, Attribution in 2023: How to Navigate the Cookieless Future, our CEO Chris Liversidge was joined by Claud Monro (Client Success Director) and...
As marketers look to set themselves up for success in what is likely to be a challenging time next year, they are likely to be giving even more thought to how they measure marketing impact...
As Google prepares to sunset its Universal Analytics package in favour of GA4 – due in part to concerns around the illegality of its current solutions – it is clear that marketers need to be...
When we ran our recent webinar about the legality of analytics products we got a real push to understand the alternatives that exist to GA4. And that was the genesis for this webinar – Exploring...
As the spectre of recession cast a shadow over marketers who are still recovering from the effects of both the pandemic and the cost of living crisis we want to take a look at how...
The news that the UK economy has gone into recession and the there are signs that the US may well follow suit will have put marketers on high alert for another external shock to their...