Resources - CEO Blog

Chrome’s announcement on dropping cookie opt-in last month closed the door on a 5 year saga for marketers. But what is the landscape like in 2025 for cookie-based measurement?

I’ve written about the state of global digital media spend for a while now – we all know that it continues to dwarf traditional marketing. But one trend that is of note – Display is...

The marketing world is well aware that there is a crisis in marketing measurement today. As I write today, Google Analytics has been deemed to be illegal under GDPR by two EU nations – France...

As a digital marketer with over 15 years of experience under my belt, attribution has always been part of the mix. But recently, it’s moved to the periphery as client demand focussed on more day-to-day...

Apple’s much discussed iOS 14.5 release profoundly changes app marketing data collection with the introduction of a feature called App Tracking Transparency, and has caught the headlines across marketing due to the anticipated opting-out of...