The marketing world is well aware that there is a crisis in marketing measurement today. As I write today, Google Analytics has been deemed to be illegal under GDPR by two EU nations – France...
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As a digital marketer with over 15 years of experience under my belt, attribution has always been part of the mix. But recently, it’s moved to the periphery as client demand focussed on more day-to-day...
Apple’s much discussed iOS 14.5 release profoundly changes app marketing data collection with the introduction of a feature called App Tracking Transparency, and has caught the headlines across marketing due to the anticipated opting-out of...