As we head towards the half-way point in 2022 we thought it would be a good time to take stock and assess some of the challenges that performance marketers are likely to face in the...
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Analytics are foundational for digital marketers: they have become essential elements of our daily, if not hourly, routines as reference points on performance. But sometimes the information we receive can do more harm than good...
It isn’t an understatement to say that retail marketers have faced an unprecedented range of challenges recently. As they have been asked to navigate issues ranging from overnight changes in buying behaviour – due to...
After a turbulent 2020, 2021 was supposed to be a bit more peaceful for SEO specialists… Then 2021 came and made it clear that we have to stay on our toes – but what else...
Paid social was turned on its head when Apple announced that from April 15, 2021 the iOS14 release would make their IDFA a required opt-in on each and every app used – striking fear into...
As retailers face an increasing level of competition post-pandemic from a range of sources ranging from their peers to online marketplaces, their focus has turned to ensuring they are able to take a bigger slice...
In the past 18 months retail marketers have had to weather a storm where much of the focus was on the impact that COVID-19 was having on rapidly changing customer preferences and buying habits. As...
One thing that was clear to us during the past 18 months as we have worked with retail clients – many of whom were having to reinvent their business models almost overnight – was that...
In our new Performance Marketing Trends in Online Retail survey we take a closer look at the way that retailers have reacted – and continue to react – to the impact of the pandemic. From...