Chrome’s announcement on dropping cookie opt-in last month closed the door on a 5 year saga for marketers. But what is the landscape like in 2025 for cookie-based measurement?
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Generative AI is transforming the way that marketers plan and assemble content for their Paid Ads. As big platforms like Google, Meta and TikTok increasingly build the tools needed to create a raft of content...
In a surprising move that has sparked heated debate, Mark Zuckerberg announced on his Instagram that Meta will be reducing its levels of censorship and in particular fact-checking on its platform, which includes Facebook and...
Creating an RFP can be a daunting task, one that many unfortunately get wrong and in turn attract the wrong agencies for their projects. We aim to highlight and solve the most common pain points...
Everyone’s talking about ChatGPT, but the use of AI in digital marketing is nothing new. From SEO to Paid Search, and everything in between, there’s an AI tool that’s aimed at making our lives easier....
There’s always something new to learn as a marketer. Whether it’s a new marketing channel, a new technique or even just a new term, upskilling ourselves is a key part of our role. But, while...
If you haven’t been living under a rock during the last few months, you will have undoubtedly heard about ChatGPT from OpenAI – the powerful large language AI model that allows you to interact with...
As we head towards the half-way point in 2022 we thought it would be a good time to take stock and assess some of the challenges that performance marketers are likely to face in the...
Analytics are foundational for digital marketers: they have become essential elements of our daily, if not hourly, routines as reference points on performance. But sometimes the information we receive can do more harm than good...