Resources - Paid Search


Paid Search

A Quick Guide to Apple Search Ads

With around 46% of the UK owning iPhones, recent privacy changes caused by the Apple iOS updates have prompted advertisers to consider new avenues to reach iPhone users. Apple Search Ads (ASA) allows advertisers to...


How to Overcome Saturation in Paid Search

PPC has long been the backbone of many marketing strategies, but with rising costs and over-saturation it’s more difficult than ever to generate a healthy ROI. Combined with recent data visibility-killing updates to Google Ads,...

Organic Search

Why You Need SEO and PPC to Work Together

A particular scurrilous rumour arises periodically from the depths of online digital marketing communities. Disgruntled webmasters proclaim the organic rankings of sites that invest in PPC are better than those that don’t, and it’s all...