There has been a lot written about the impact of AI overviews and AI Mode on search results – not least by myself when analysing the changing landscape for marketing measurement in 2025. What is...
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We have seen an incredible shift in search optimisation dynamics over the last twelve months that reminds me of the very early days of Search which generated big winners and losers. We are a long...
Generative AI is transforming the way that marketers plan and assemble content for their Paid Ads. As big platforms like Google, Meta and TikTok increasingly build the tools needed to create a raft of content...
It is no understatement to say that the impact of AI in marketing is huge right now. Here we take a look at some of the top uses cases that marketers are finding for AI,...
Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that...
Seasonal Peaks in demand are a fact of life for marketers across a range of sectors from retail to travel and tourism and beyond, here’s you you can maximise your SEM performance during seasonal peaks....
As a performance marketing agency, we’re no strangers to automated bidding, and Google has been doing it for as long as Google Ads has been around. However, with the emergence of Performance Max campaigns as...
As a challenger performance marketing agency, we are continually looking to improve the effectiveness of our client advertising campaigns. In a recent webinar, I was joined by our Senior Paid Search Manager, Laura Hood, to...
With around 46% of the UK owning iPhones, recent privacy changes caused by the Apple iOS updates have prompted advertisers to consider new avenues to reach iPhone users. Apple Search Ads (ASA) allows advertisers to...