Generative AI is transforming the way that marketers plan and assemble content for their Paid Ads. As big platforms like Google, Meta and TikTok increasingly build the tools needed to create a raft of content...
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It is no understatement to say that the impact of AI in marketing is huge right now. Here we take a look at some of the top uses cases that marketers are finding for AI,...
Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that...
Seasonal Peaks in demand are a fact of life for marketers across a range of sectors from retail to travel and tourism and beyond, here’s you you can maximise your SEM performance during seasonal peaks....
As a performance marketing agency, we’re no strangers to automated bidding, and Google has been doing it for as long as Google Ads has been around. However, with the emergence of Performance Max campaigns as...
As a challenger performance marketing agency, we are continually looking to improve the effectiveness of our client advertising campaigns. In a recent webinar, I was joined by our Senior Paid Search Manager, Laura Hood, to...
With around 46% of the UK owning iPhones, recent privacy changes caused by the Apple iOS updates have prompted advertisers to consider new avenues to reach iPhone users. Apple Search Ads (ASA) allows advertisers to...
Over the last two years, retailers have had to embrace the online world as the high street closed its doors during the pandemic. In May 2021, shops opened again and 80% of the UK were...
With recent changes to keyword match types, less visibility of search terms and the ever-growing development of automation, is it time to rethink how we structure search accounts? In this blog, I explore the Hagakure...