As a performance marketing agency, we’re no strangers to automated bidding, and Google has been doing it for as long as Google Ads has been around. However, with the emergence of Performance Max campaigns as...
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As a challenger performance marketing agency, we are continually looking to improve the effectiveness of our client advertising campaigns. In a recent webinar, I was joined by our Senior Paid Search Manager, Laura Hood, to...
With around 46% of the UK owning iPhones, recent privacy changes caused by the Apple iOS updates have prompted advertisers to consider new avenues to reach iPhone users. Apple Search Ads (ASA) allows advertisers to...
Over the last two years, retailers have had to embrace the online world as the high street closed its doors during the pandemic. In May 2021, shops opened again and 80% of the UK were...
With recent changes to keyword match types, less visibility of search terms and the ever-growing development of automation, is it time to rethink how we structure search accounts? In this blog, I explore the Hagakure...
PPC has long been the backbone of many marketing strategies, but with rising costs and over-saturation it’s more difficult than ever to generate a healthy ROI. Combined with recent data visibility-killing updates to Google Ads,...
This month we delivered an exciting series of presentations at Masterclassing’s Workshop Week, including one from our Paid Search Account Director, Malcolm Gibb. Malcolm shared some excellent insight into preventing paid and organic cannibalisation, as...
A particular scurrilous rumour arises periodically from the depths of online digital marketing communities. Disgruntled webmasters proclaim the organic rankings of sites that invest in PPC are better than those that don’t, and it’s all...
In this blog we will look more closely at the impact of Google’s change to the keyword level data available to advertisers. The change was announced through a notification to advertisers within Google Ads on...