There has been a lot written about the impact of AI overviews and AI Mode on search results – not least by myself when analysing the changing landscape for marketing measurement in 2025. What is...
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We have seen an incredible shift in search optimisation dynamics over the last twelve months that reminds me of the very early days of Search which generated big winners and losers. We are a long...
Chrome’s announcement on dropping cookie opt-in last month closed the door on a 5 year saga for marketers. But what is the landscape like in 2025 for cookie-based measurement?
Generative AI is transforming the way that marketers plan and assemble content for their Paid Ads. As big platforms like Google, Meta and TikTok increasingly build the tools needed to create a raft of content...
In a surprising move that has sparked heated debate, Mark Zuckerberg announced on his Instagram that Meta will be reducing its levels of censorship and in particular fact-checking on its platform, which includes Facebook and...
It is no understatement to say that the impact of AI in marketing is huge right now. Here we take a look at some of the top uses cases that marketers are finding for AI,...
Over the last year and a half, we have trialled and implemented a new way of working here at QueryClick: our 9-day fortnight perk day policy! We have since reflected on how the trial went, what...
2022 has been a year filled with yet more challenges for marketers and businesses alike. From the continued recovery from the pandemic, to the war in Ukraine, cost of living crisis and everything in between...
At QueryClick, we are committed to finding innovative ways of working and always push to challenge the norms within the digital marketing industry. Over the past few years, we have seen the positive impact that...