How do we drive our users to perform the most desired action online? With CRO, we dive into the personas that interact with your site and mesh that with site usage data to create a...
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When Google announced back in early 2020 that they intended to phase out support for third-party cookies it was clear that the advertising industry was in line for some fairly fundamental changes. The decision by...
Conversion rate optimisation (CRO) is the way to make the most out of your users’ experience when they visit your website, guiding them to complete whatever action aligns with your business goals. CRO is important...
Hi, I am Linda from Latvia. I joined QueryClick in 2018 and have progressed from nobody knows who Linda is to now being called “The Linda”! My main job at QC is Finance Assistant but...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies due to issues ranging from over-simplistic Last-Click measurement approaches to...
Do you have the right performance data to make reliable decisions on ad campaigns and future spend? That was a challenge for OTTY and one we helped them overcome. Learn how, in partnership with OTTY...
We recently had a Q&A session with Malcolm Gibb, Head of Paid Media at QueryClick, on the pros and cons of Smart Shopping campaigns – including when to use them and when not to. Malcolm...