In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies due to issues ranging from over-simplistic Last-Click measurement approaches to...
Do you have the right performance data to make reliable decisions on ad campaigns and future spend? That was a challenge for OTTY and one we helped them overcome. Learn how, in partnership with OTTY...
We recently had a Q&A session with Malcolm Gibb, Head of Paid Media at QueryClick, on the pros and cons of Smart Shopping campaigns – including when to use them and when not to. Malcolm...
At QC, we love to shout about the team that work hard every day to make the company the great place it is to work. From our Content champions, Growth geniuses and R&D rockstars –...
It’s Mental Health Awareness Week! For me, the emphasis for this week is on awareness, but actually prioritising mental health – and mental health support in the workplace – is important all year. That’s one...
We can’t avoid the fact that the last 12 months have been tough on all of us, and workplaces across varying industries have felt the impact of this. In fact, employee morale was the top...
Apple’s much discussed iOS 14.5 release profoundly changes app marketing data collection with the introduction of a feature called App Tracking Transparency, and has caught the headlines across marketing due to the anticipated opting-out of...