Getting attribution right for retail marketers is a challenge. The retail buyer journey is now very often a complex one involving a wide range of touchpoints both on and offline, using multiple devices and involving...
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There are now hundreds of revenue attribution tools available to marketers. Some are from global corporations. Many more are from start-ups who want to grab a slice of a fast-growing software market that one analyst...
Gartner surveyed over 400 marketing leaders and analytics practitioners to better understand the current approaches to marketing analytics that support marketing strategies to enable future growth and success. In the current retail environment, choosing the...
Getting attribution right was already challenging for travel marketers with increasingly complex customer journeys, increased levels of competition and radical changes in customer travel preferences. But the advent of COVID-19 has changed the situation beyond...
Last week our CEO, Chris Liversidge, presented at Figaro’s Digital Marketing Summit about the challenges posed by using the data provided by Google Ads and Facebook to maximise ROAS. As 93% of digital marketing media...
Despite the undoubted benefits of having effective retail attribution in place – for example Forrester estimates that having personal-level unified marketing measurement in place can improve budget efficiency by a game-changing 30% – it appears...
Use our ROI calculator to find out how much ROI you can unlock by switching to a new attribution solution Now more than ever, the pressure is on for marketers to account for every penny...
PPC has long been the backbone of many marketing strategies, but with rising costs and over-saturation it’s more difficult than ever to generate a healthy ROI. Combined with recent data visibility-killing updates to Google Ads,...
Accurate marketing attribution – figuring out exactly which marketing investments are driving revenue, and by how much – is the Holy Grail for marketers. Armed with accurate data, they can claim, as politicians often do,...
Strong SEO performance vastly aids profitability for any online retailer. For luxury retailers, whether you are selling your own services or products or are a reseller, the fundamentals of driving SEO performance aren’t wildly different...
Measurement is a hot topic in retail marketing and for good reason. Like any other industry retail marketers need to work hard to demonstrate ROI and effectiveness of their efforts. But there is a concern...
Let’s start with a Wikipedia definition: “In marketing, attribution, also known as multi-touch attribution, is the identification of a set of user actions that contribute in some manner to a desired outcome, and then the...