There seems to be a fair degree of evidence to suggest that costs associated with Meta ads have been on the increase. According to data from Marketing Tech news, UK brands spent 59% more quarter...
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There’s no escaping the fact that a cookieless world is coming. It’s one of the biggest challenges in digital marketing right now – and for good reason. Whether it’s tracking and understanding the entire customer...
In our recent webinar, Futureproofing Analytics for the Cookieless World, we took a look at the impact that Google’s decision to effectively push back their changes to Chrome – and the removal of third-party cookies...
Google made an announcement very recently about their decision to push back their changes to Chrome and the removal of third-party cookies for another 12 months. This is the second time they have done that....
At QueryClick, we are committed to finding innovative ways of working and always push to challenge the norms within the digital marketing industry. Over the past few years, we have seen the positive impact that...
At QueryClick, we’ve put our heart and soul into building a company that employees love to be a part of. We’ve come a long way in 14 years (in fact, you can see just how...
The current environment for marketers is challenging for marketers – from the lingering effects of the recent pandemic to the current cost of living crisis. Add in the impact that both of these are also...
Performance and brand marketing are often understood as two distinct disciplines that focus upon short-term ROI and long-term gains respectively. However, advances in digital marketing mean that the lines are increasingly becoming blurred between the...
Performance and brand marketing are often understood as two distinct disciplines that focus upon short-term ROI and long-term gains respectively. However, advances in digital marketing mean that the lines are increasingly becoming blurred between the...
The marketing world is well aware that there is a crisis in marketing measurement today. As I write today, Google Analytics has been deemed to be illegal under GDPR by two EU nations – France...
In theory, assessing the true impact of your marketing, by establishing the true level of marketing incrementality associated with specific activities, should be the number one priority for all marketers. But, in practice, many marketers...
Customer journeys, both digital and offline, are becoming more complex and intertwined and so the need for marketers to be able to track prospects effectively across them only increases. But what is a customer journey?...