The digital marketing world has been ablaze with all things AI over recent months. It all started with the launch of ChatGPT, which sparked the conversation of how can we use AI to improve digital...
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It feels like there’s always a new Google update around the corner, waiting to throw a spanner in the works of your perfectly crafted SEO strategies. So, how can you keep up with what’s new,...
It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. Since then, we’ve seen multiple delays on the plan which has left marketers doubting if Google will really flick...
The deadline to move to Google Analytics 4 is just around the corner. So, how can you prepare to make the change, with minimal impact on your marketing measurement? In our recent webinar Getting to...
Google Optimize is a core part of the CRO toolkit. But with the news that Google will soon be sunsetting it, what Google Optimize alternatives are available? We’ve put together our list of 10 great...
It’s widely accepted within the marketing industry that Last Click isn’t an effective way to measure our marketing activity – but with a lack of real alternatives available, we’re often left relying on outdated techniques...
Some practices, such as SEO or PPC, are a staple part of the marketing toolkit. But what about CRO? Driving customers to your website is only part of the puzzle. Once they’ve landed, how can...
Creating an RFP can be a daunting task, one that many unfortunately get wrong and in turn attract the wrong agencies for their projects. We aim to highlight and solve the most common pain points...
Everyone’s talking about ChatGPT, but the use of AI in digital marketing is nothing new. From SEO to Paid Search, and everything in between, there’s an AI tool that’s aimed at making our lives easier....
There’s always something new to learn as a marketer. Whether it’s a new marketing channel, a new technique or even just a new term, upskilling ourselves is a key part of our role. But, while...
The world of SEO is can be thought of as a motorway; everyone is going high speed on the G1 (Google), avoiding obstacles, following the rules, and imagining racing other cars, all with the end...
When it comes to delivering an effective SEO strategy, it’s important to ensure you’re regularly auditing your website. This is where an SEO audit comes in. But what is the cost of an SEO audit?...