Case Study: Generating Global Interest and Engagement for Aggreko
After launching the Aggreko Perspectives initiative consisting of a series of articles on different trends in the energy sector, Aggreko asked us to help raise awareness and generate interest in their services through website engagement and report downloads.
They asked us to tailor a PPC strategy that promoted their series in a selection of countries for two months, testing the impact of a paid traffic push and helping to devise a long-term strategy for supporting Aggreko Perspectives through paid Google ads.
Our campaigns lead to a significant increase in high-quality page visits to Aggreko Perspectives and sustained strong website engagement.
Want to know how we did it? Download our case study below.
Read our case study to find out more.
Own your marketing data & simplify your tech stack.
Have you read?
For many brand owners affiliate marketing is a key part of the marketing mix but it is often fraught with difficulties around effective measurement. So, what are some of the...
Customer Relationship Management (CRM) technology helps businesses to manage interactions with existing and potential customers. CRM systems can provide a 360 degree view of customers by storing data on every...
There is a degree of drama about the headline for this particular guide but that is probably influenced as much by the rhetoric flying around in the industry about the...