Case Study: Generating Global Interest and Engagement for Aggreko
After launching the Aggreko Perspectives initiative consisting of a series of articles on different trends in the energy sector, Aggreko asked us to help raise awareness and generate interest in their services through website engagement and report downloads.
They asked us to tailor a PPC strategy that promoted their series in a selection of countries for two months, testing the impact of a paid traffic push and helping to devise a long-term strategy for supporting Aggreko Perspectives through paid Google ads.
Our campaigns lead to a significant increase in high-quality page visits to Aggreko Perspectives and sustained strong website engagement.
Want to know how we did it? Download our case study below.
Read our case study to find out more.
Own your marketing data & simplify your tech stack.
Have you read?
As marketers look to set themselves up for success in what is likely to be a challenging time next year, they are likely to be giving even more thought to...
The benefits of an effective SEO strategy as an integrated part of a wider marketing approach have long been recognised by marketers. According to Google, 53% of consumers in the...
The opportunity and upside around SEO make it a key part of any digital marketing strategy these days. In fact, according to eMarketer, 73% of in-house marketers agree that SEO...