Case Study: Generating Global Interest and Engagement for Aggreko
After launching the Aggreko Perspectives initiative consisting of a series of articles on different trends in the energy sector, Aggreko asked us to help raise awareness and generate interest in their services through website engagement and report downloads.
They asked us to tailor a PPC strategy that promoted their series in a selection of countries for two months, testing the impact of a paid traffic push and helping to devise a long-term strategy for supporting Aggreko Perspectives through paid Google ads.
Our campaigns lead to a significant increase in high-quality page visits to Aggreko Perspectives and sustained strong website engagement.
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