Unbundling Google Ads and Facebook for Successful Marketing Attribution in 2021
QueryClick Founder and CEO, Chris Liversidge discusses: Unbundling Google Ads and Facebook for Successful Marketing Attribution in 2021 and walks you through the techniques used to take API data from Google and Facebook and remove cannibalisation by using a new approach to attribution.
Own your marketing data & simplify your tech stack.
Have you read?
Chrome’s announcement on dropping cookie opt-in last month closed the door on a 5 year saga for marketers. But what is the landscape like in 2025 for cookie-based measurement?
There has been a lot written about the impact of AI overviews and AI Mode on search results – not least by myself when analysing the changing landscape for marketing...
We have seen an incredible shift in search optimisation dynamics over the last twelve months that reminds me of the very early days of Search which generated big winners and...