The travel industry has been turned upside down by COVID-19. A strong recovery will rely on effective marketing that is underpinned by accurate attribution. Crucially, marketing attribution will allow marketers in the travel industry to...
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A particular scurrilous rumour arises periodically from the depths of online digital marketing communities. Disgruntled webmasters proclaim the organic rankings of sites that invest in PPC are better than those that don’t, and it’s all...
Cookies have been a part of the digital landscape for an eternity (or at least an eternity in the digital marketing sense). However, significant strides have recently been taken by major industry players to remove...
Increasing complexity of the customer journey, a broader marketing landscape, and the need to justify marketing spend and ROI are driving more and more marketers to demand better attribution of their marketing activities. Much of...
PR and SEO have long been treated by brands as two separate arms of a business. The typical story is that PR focuses on media relations and reputation management, whereas SEO focuses on website content...
We were delighted to participate in the Programmatic Pioneers Summit last week. Our CEO and founder, Chris Liversidge shared his thoughts on why standard approaches to attribution don’t work. From questionable attribution modelling to inherent...
Roll-up roll-up for the latest, greatest and most exciting-est bi-weekly SEO round-up on the block. Stay up to date with all the comings and goings in the SEM industry right here. The Other Search Engine...
In this blog we will look more closely at the impact of Google’s change to the keyword level data available to advertisers. The change was announced through a notification to advertisers within Google Ads on...
At a purely intuitive level, connecting marketing activity with marketing outcomes has always been high on any good marketers’ agenda. In a world of increasing marketing complexity with sophisticated customer journeys across a multitude of...
As the trend towards location-based SERP personalisation continues, here's why your digital marketing strategy needs to consider the impact on your organic traffic.
Here at QueryClick, we’re reinventing attribution. With the shakeup of the marketing landscape in the wake of the Coronavirus crisis, conversation around accurate attribution is more pertinent than ever. It’s safe to say that marketing...
In this article we cover the different areas of performance budgeting and how to instil the benefits of it within your organisation. What is performance budgeting for page speed? A ‘down-the-pub’ explanation of performance budgeting...