Buckle up, it’s time for another round of Now That’s What I Call SEO! YouTube, I Tube, We All Tube for…. A new Q&A video from the YouTube team has revealed previously undisclosed details about how...
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Front-end frameworks are a vital part of any website or app. While HTML, CSS, and JavaScript are responsible for the content a user sees and interacts with, the front-end framework assists developers and designers in...
Today, one thing marketers can’t complain about is the amount of data they receive as a result of their advertising and other promotional activities. A typical marketing communications mix will include PPC advertising, e-mail blasts,...
At first glance the topic of cannibalism sounds pretty grim. Whether we’re talking about humans eating other humans, or your web pages failing to maximise their organic search performance, it’s not pleasant to think about....
The travel industry has been turned upside down by COVID-19. A strong recovery will rely on effective marketing that is underpinned by accurate attribution. Crucially, marketing attribution will allow marketers in the travel industry to...
A particular scurrilous rumour arises periodically from the depths of online digital marketing communities. Disgruntled webmasters proclaim the organic rankings of sites that invest in PPC are better than those that don’t, and it’s all...
Cookies have been a part of the digital landscape for an eternity (or at least an eternity in the digital marketing sense). However, significant strides have recently been taken by major industry players to remove...
Increasing complexity of the customer journey, a broader marketing landscape, and the need to justify marketing spend and ROI are driving more and more marketers to demand better attribution of their marketing activities. Much of...
PR and SEO have long been treated by brands as two separate arms of a business. The typical story is that PR focuses on media relations and reputation management, whereas SEO focuses on website content...
We were delighted to participate in the Programmatic Pioneers Summit last week. Our CEO and founder, Chris Liversidge shared his thoughts on why standard approaches to attribution don’t work. From questionable attribution modelling to inherent...
Roll-up roll-up for the latest, greatest and most exciting-est bi-weekly SEO round-up on the block. Stay up to date with all the comings and goings in the SEM industry right here. The Other Search Engine...
In this blog we will look more closely at the impact of Google’s change to the keyword level data available to advertisers. The change was announced through a notification to advertisers within Google Ads on...