Gmail Sponsored Promotions (GSP) have been around for some time now, but only in the last month has Google made it available to all advertisers and included it in the AdWords interface - after renaming...
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If you want to expand the reach of a new piece of content, you would share it out through various social media channels where people will see it, share it, and naturally link back to...
If you're seeking to optimise your website and to improve search engine visibility, you may have come across XML sitemaps.
When developing a new site with SEO in mind, one critical aspect of the site design that is typically overlooked is the URL format.
The choice between using subdomains or subfolders has always been a much discussed topic in the SEO field. There are many different opinions on this issue, even an official one given by Google themselves, but...
A MySQL database serves as the backend for the automated reporting. This is not overkill. Using Excel data tables enforces sensible data layout (typically, the biggest problem with any Excel workbook), and introduces SQL expressions...
If you're reading this blog, it's likely that you've passed your Google AdWords Fundamentals Exam. The next step now is to get yourself fully certified by passing the Search or Display Advanced Exam through Google...
I am no designer, but with Google Web Designer, I can edit Display ads without the need to ask a design team to make the minor changes often required.
With the holiday season on the horizon, your festive marketing plans will no doubt be in full swing but how good is your checkout process at transporting visitors down the purchase funnel?
Recently, I wrote a post on WebAnalyticsWorld talking about using ngrams to help analyse keyword performance.
Identifying Gaps & Opportunities As Part Of Your Content Strategy
AdWords Scripting & The AWQL (AdWords Query Language)