The choice between using subdomains or subfolders has always been a much discussed topic in the SEO field. There are many different opinions on this issue, even an official one given by Google themselves, but...
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A MySQL database serves as the backend for the automated reporting. This is not overkill. Using Excel data tables enforces sensible data layout (typically, the biggest problem with any Excel workbook), and introduces SQL expressions...
If you're reading this blog, it's likely that you've passed your Google AdWords Fundamentals Exam. The next step now is to get yourself fully certified by passing the Search or Display Advanced Exam through Google...
I am no designer, but with Google Web Designer, I can edit Display ads without the need to ask a design team to make the minor changes often required.
With the holiday season on the horizon, your festive marketing plans will no doubt be in full swing but how good is your checkout process at transporting visitors down the purchase funnel?
Recently, I wrote a post on WebAnalyticsWorld talking about using ngrams to help analyse keyword performance.
Identifying Gaps & Opportunities As Part Of Your Content Strategy
AdWords Scripting & The AWQL (AdWords Query Language)
In this post, I'm going to talk about how we went about automating our reporting using a Raspberry Pi, Python, and MySQL. This is a big topic, so in future posts I will drill down...
If you're reading this blog, you're probably considering taking the Google AdWords Fundamentals Exam. Relax, this blog has everything you need so keep reading and enjoy!
Having worked with AdWords reports and metrics for the best part of the past decade, I'm always keen for fresh ways to try and get a better understanding of the data and what it means...
So many people have Google Analytics installed, and yet so few people really use it.