Strong SEO performance vastly aids profitability for any online retailer. For luxury retailers, whether you’re selling your own services or products or are a reseller, the fundamentals of driving SEO performance aren’t wildly different from...
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Measurement is a hot topic in retail marketing and for good reason. Like any other industry retail marketers need to work hard to demonstrate ROI and effectiveness of their efforts. But there is a concern...
Let’s start with a Wikipedia definition: “In marketing, attribution, also known as multi-touch attribution, is the identification of a set of user actions that contribute in some manner to a desired outcome, and then the...
Many discussions about marketing attribution, like other aspects of marketing, are full of jargon. Most articles on the subject get complicated quickly, and by the time you get to paragraph three, it’s easy to have...
2020 will undoubtedly be a year that many are happy to move on from. While it may live long in our collective memory, it won’t always be for positive reasons. However, looking back and reviewing...
International targeting, or geotargeting, is the process of optimising your website to attract traffic from a specific geographic location – i.e. from different countries – or from users that speak a different language. It’s part...
We have a long-standing relationship with leading hair and beauty retailer Sally. In the UK, their business is split across two brands; Sally Beauty, the retail arm and Salon Services, which caters to the trade...
It seems that since the dawn of time, Google Analytics has been a staple part of a marketer’s tool kit. Ask a marketer what they’re using for attribution and you can bet their answer will...
As technology continues to develop and evolve, the way in which we operate our digital marketing also needs to change. Taking advantage of these technologies can not only enable efficiency but can also unlock insights...
As marketers strive for a clearer view of what is and isn’t working in their marketing mix, the focus is usually on finding the right attribution model to meet their needs. But while choosing the...
This month we delivered an exciting series of presentations at Masterclassing’s Workshop Week, including one from our Paid Search Account Director, Malcolm Gibb. Malcolm shared some excellent insight into preventing paid and organic cannibalisation, as...
Last week we delivered an incredible triptych of presentations at Masterclassing’s Workshop Week. Our final presentation of came from Digital Strategy Director, Scott Donnelly, on the need for speed. More specifically, how ROI can be...