Data visualisation is key to being effective. Marketers need to harness the data available to them and translate it into insights followed by actions. For those actions to drive positive outcomes, it is crucial that...
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Over the last two years, retailers have had to embrace the online world as the high street closed its doors during the pandemic. In May 2021, shops opened again and 80% of the UK were...
Attribution models are central to delivering highly effective marketing that contributes to revenue and ROI inside any business. And there are a plethora of them out there from simple rules-based approach to data driven models...
With Black Friday just around the corner the thoughts of many retailers will have turned to how to maximise what, on the face of it, has become a key time of the year. But what...
Marketers are still dealing with the ramifications of the iOS14.5 update. But before we get the chance to step back and assess the impact this has had on our marketing effectiveness, Apple has thrown another...
Creating new pages for websites is something that happens regularly, whether expanding existing content, adding new pages by introducing new services, launching new products or creating blog posts. Adding new content to a site can...
If you’re finding that your website is super slow, especially on mobile, then chances are that it’s not just you that’s getting annoyed – your customers will be too. Monitoring how fast your important webpages...
In an overcrowded digital ecosystem, a lot of brands are struggling to get seen. For most, it can be easy to throw money at cold audiences and hope that something sticks. But as marketing budgets...
SEO migrations occur for several reasons, including migrating to a new CMS or migrating URLs to a new folder structure for a better optimised web hierarchy – and they can be a tricky project to...
With recent changes to keyword match types, less visibility of search terms and the ever-growing development of automation, is it time to rethink how we structure search accounts? In this blog, I explore the Hagakure...
For many brand owners affiliate marketing is a key part of the marketing mix but it is often fraught with difficulties around effective measurement. So, what are some of the challenges marketers face around it?...
Customer Relationship Management (CRM) technology helps businesses to manage interactions with existing and potential customers. CRM systems can provide a 360 degree view of customers by storing data on every interaction they have with a...