As retailers face an increasing level of competition post-pandemic from a range of sources ranging from their peers to online marketplaces, their focus has turned to ensuring they are able to take a bigger slice...
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In the past 18 months retail marketers have had to weather a storm where much of the focus was on the impact that COVID-19 was having on rapidly changing customer preferences and buying habits. As...
One thing that was clear to us during the past 18 months as we have worked with retail clients – many of whom were having to reinvent their business models almost overnight – was that...
In our new Performance Marketing Trends in Online Retail survey we take a closer look at the way that retailers have reacted – and continue to react – to the impact of the pandemic. From...
There’s little debate that the recent pandemic and lockdown has left retail with unprecedented challenges to face in the aftermath. In an effort to truly understand the impact of these changes – and specifically find...
Each year we embrace new things – and that is especially true for the world of marketing. In 2021, we saw some big changes, such as Google’s Spam Linking update, Apple’s data tracking changes (which...
With Black Friday just around the corner the thoughts of many retailers will have turned to how to maximise what, on the face of it, has become a key time of the year. But what...
Marketers are still dealing with the ramifications of the iOS14.5 update. But before we get the chance to step back and assess the impact this has had on our marketing effectiveness, Apple has thrown another...