Search Engine & AI Optimisation (SEO/AEO)

Technical SEO, content and search consultancy for ambitious brands looking to turn organic visibility into measurable commercial growth.

Delivering Results Since 2008

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+£100m

Organic revenue influenced for our clients annually

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20 Years

Solving complex search challenges for enterprise brands

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2,596

Ranking factors we weight priorities against, so performance holds through core updates

Is This You?

We're probably a good fit if you recognise one of these

Most of the brands we work with arrive with one of six problems. If none of them sound familiar, we'll tell you honestly that you don't need us.

  • You have strong visibility but can't connect SEO to revenue
  • You manage Large, complex or multi-market websites
  • You want SEO, paid media and analytics working off one set of numbers
  • Your organic growth has stalled or started to decline
  • You need technical recommendations your developers can actually implement
  • You need senior strategic support alongside an internal team

What we do

Three problems, and the work that solves them

Every engagement starts by deciding which of these is actually holding your organic performance back, not by selling you all three.

1

Foundations

Remove barriers to growth

Sites rarely underperform because nobody wrote enough content. They underperform because the foundations leak ranking value.

  • Technical SEO
  • Site migrations
  • SEO audits & platform consultancy
2

Demand

Increase visibility and demand

Being findable is no longer the same as being cited. We build the authority that earns both a ranking and a mention.

  • Content strategy
  • GEO & authority development
  • AEO & AI-search visibility
3

Proof

Measure commercial impact

If SEO can't be tied to revenue, it gets cut first in a tight quarter. Our reporting exists to stop that happening.

  • Attribution & Corvidae
  • Halo reporting
  • Revenue-led measurment

Not ready to talk?

Run the same audit we start every engagement with

The technical, content and authority checks our consultants work through first, as a checklist you can hand to your own team. No call required.

A Complete Guide to SEO Audits: eBook

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Our approach

We engineer authority, not rankings

Three ideas underpin every strategy we run. Each one is a decision about where a finite amount of ranking value should go.

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Site Authority

Confirmed in Google's leaked algorithm: your domain holds a finite budget of ranking value. Most sites dilute it across URLs that no longer earn anything.

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Unified Search

Paid ads routinely fight your own #1 organic listings. Our Halo report finds the cannibalisation and prices what removing it is worth.

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The Anti Slop Strategy

Expert-led, E-E-A-T-backed content in place of AI-generated filler: the material Google's quality systems now penalise hardest.

Creating Measurable High Performance

How we work: from first review to measured result

The opportunity review is step one of the same process our retained clients stay in. Nothing about it is a sales exercise you'd have to repeat later.

1

Understand the opportunity

Review performance, objectives, website complexity and how measurement is currently set up.

2

Identify growth barriers

Diagnose the technical, content, authority and visibility issues holding performance back.

3

Prioritise by commercial impact

Build a roadmap ranked by revenue opportunity against implementation effort, not by ease of reporting.

4

Deliver and measure

Support implementation alongside your team and measure results against business outcomes.

Reach Out & FAQ Me

Before you ask

Anything not covered here, ask us directly. You'll get a specialist, not an account handler.

It depends where your site starts. Technical fixes and internal-link consolidation can move rankings within weeks; content and authority work typically compounds over two to three quarters.

We forecast the expected impact before we begin, then review opportunity eligibility every quarter against that forecast.

A technical and content audit, an impact forecast, and an agreed opportunity scope, usually inside the first two weeks.

You get direct access to the specialists doing the work from day one, there is no layer between you and them.

QueryClick report against revenue, not rankings.

Our Halo report blends Search Console and ad data to show paid and organic on one view, and Corvidae carries unified attribution through to conversion. Ranking movement is context, not the headline.

By not building strategies that depend on any single ranking signal.

We weight priorities against the full set of ranking components rather than chasing the newest SERP feature, which is why our clients' performance tends to hold through core updates.

Frequently, and it's how the best work happens.

We operate as an extension of your team, briefing your developers and writers directly, or delivering end to end where you'd rather we did.

Yes, deliberately, and only where the feature is worth owning.

We map which features actually appear for your commercial terms: featured snippets, AI Overviews, People Also Ask, product and review markup, local packs, image and video results. Then we work out which ones win clicks and which ones absorb them.

Some features are worth structuring content and schema to capture; others answer the query so completely that ranking beneath one is a poor use of budget, and the better move is to target a different query shape entirely. That call gets made per term, and it's reported alongside revenue rather than as a badge count.

Classic SEO wins a position on a results page.

AEO structures your content so it becomes the answer in AI Overviews and featured snippets. GEO builds the authority that makes ChatGPT, Gemini and Perplexity cite you as a source. All three run off the same foundations, so we don't sell them as separate programmes.

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Client Experience
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Passionate About Performance

QueryClick combine best in class performance marketing strategy with unique, globally patented data insights & AI to help our client partners eliminate wasted media spend and grow.

Latest Insights
Google I/O 2026

The Checkout Line Has Moved What Is Google Universal Cart?

Alix Ingram, SEO Manager @ QueryClick By Alix Ingram · 1st June, 2026 · SEO
Announced at Google I/O 2026, Universal Cart is sold as "an intelligent shopping cart and your new hub for shopping on Google". But what does that really mean, and more importantly, how will it impact your eCommerce business?
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eCommerce Insights: Conversions Rebound & External Factors

Jackie Wakefield: Head of Performance @ QueryClick By Jackie Wakefield · 31st March, 2026 · SEO
UK eCommerce conversion rates dipped in mid-March 2026 and rebounded quickly. Learn how promotions, payday, AI-driven shopping journeys, and travel spending affect online buying behaviour.
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Google Partner Premier 2026

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