Increasing organic revenue by 18.7%


Following a rebranding project, Wolseley wanted to grow their authority within the trade industry and increase organic traffic to key product areas. The challenge? Optimising existing content for relevant, high-volume search terms while also satisfying an information-seeking audience of trade experts.

To increase awareness and traffic, QueryClick focused on two core areas:

Refresh ‘parts and spares’ metadata to target relevant, high-volume search terms

Write information, trade-focused copy to fill key content gaps

The Results

  • Clicks to updated pages increased 259% YoY
  • Revenue from updated pages increased 18.7% YoY
  • Brand awareness raised among target audience