Why it Worked
Never underestimate the value of quick win activities in improving your SEO performance. Making sure you’re targeting the right keywords in metadata and on-page, as well as serving high-quality and keyword-optimised content to users, is essential in securing your right to rank.
Search engines like Google use metadata to understand what your website and its individual pages are about. This information is used for ranking purposes and determines how your page is displayed to users in search results. As it’s often the first information about your brand that a user will see, it’s essential that you’re using the space wisely.
The better optimised your page, the more likely you are to secure coveted featured snippets in search results. Featured snippets are selected results that feature above organic search results and are intended to answer a user’s query straight away. They can have a drastic positive impact on click-through-rate, allow you to ‘leapfrog’ your competition and be the first result users can see.
Ensuring your website adheres to basic SEO best-practice is key to improving organic rankings and driving more traffic online. Get your free Organic SEO Health Check today and see what we can do to boost your business’ visibility online.