Why it Worked
Good SEO hygiene is the foundation to securing your right to rank. Quick win activities such as updating your on-page content and metadata for keyword targeting help search engines understand what your pages are about and are an important first step to boosting organic visibility.
Optimising your website for organic performance also involves reducing competition between pages that rank for similar target keywords and have similar intent. This is known as cannibalisation, and it’s harmful to the SEO potential of the pages involved. It can ‘confuse’ search engines as they struggle to decide which of your pages they should rank for what term. To combat cannibalisation, we may recommend re-targeting pages for different keywords or consolidating them by redirecting or canonicalizing one to the other.
Having an optimised internal linking structure is also integral to good SEO performance. Internal links play an important role in:
- Spreading link equity (or ‘ranking authority’) around your website and to key pages
- Establishing the information hierarchy of your website
- Allowing users to easily navigate your website to find the products and/or information they are looking for
Ensuring your website adheres to basic SEO best-practice is key to improving organic rankings and driving more traffic online. Get your free SEO Health Check today and see what we can do to boost your business’ visibility online.