Why it Worked
Creating unique and useful content was the key to the success of this project.
We therefore made sure to triple test the implementation of the indexable facets and monitored crawling and indexing closely once the pages were live.
To ensure the new pages were deemed valuable, we made sure to select only colour variants that benefited from significant inventory and good stock levels over the period of launch, ensuring that search engines would trust these pages to present a positive and useful user experience to visitors.
Finally, we undertook this project once page speed issues for this template had been ironed out, meaning we could be assured that their performance would not be held back by
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