Why Standard Approaches to Attribution Don’t Work

Marketers everywhere are under increasing pressure to prove return on investment on each channel in their marketing mix.
But, using a “one-size-fits-all” attribution model can make this an even tougher challenge.
Earlier this month our CEO, Chris, tackled this topic during Programmatic Pioneers Episode II virtual event. If you didn’t get a chance to attend the event, what the on-demand recording from his presentation below and hear this thoughts on the following topics:
• why current attribution models are broken – and how it’s screwing up your approach
• why you should be applying AI-driven predictive analytics to your attribution
• the importance of rebuilding your analytics data for accurate insight
Own your marketing data & simplify your tech stack.
Have you read?
Generative AI is transforming the way that marketers plan and assemble content for their Paid Ads. As big platforms like Google, Meta and TikTok increasingly build the tools needed to...
In a surprising move that has sparked heated debate, Mark Zuckerberg announced on his Instagram that Meta will be reducing its levels of censorship and in particular fact-checking on its...
It is no understatement to say that the impact of AI in marketing is huge right now. Here we take a look at some of the top uses cases that...