Why Standard Approaches to Attribution Don’t Work
Marketers everywhere are under increasing pressure to prove return on investment on each channel in their marketing mix.
But, using a “one-size-fits-all” attribution model can make this an even tougher challenge.
Earlier this month our CEO, Chris, tackled this topic during Programmatic Pioneers Episode II virtual event. If you didn’t get a chance to attend the event, what the on-demand recording from his presentation below and hear this thoughts on the following topics:
• why current attribution models are broken – and how it’s screwing up your approach
• why you should be applying AI-driven predictive analytics to your attribution
• the importance of rebuilding your analytics data for accurate insight
Own your marketing data & simplify your tech stack.
Have you read?
As the signs would suggest that the UK has entered recession, marketers are braced for the impact on budgets and business targets and plans. But what are the likely impacts...
Ad creative is often the most overlooked part of the Paid Social mix. But we’d argue it’s one of, if not the most, important aspects to drive results. Users are...
As Meta have continued to add to the breadth and depth of the advertising opportunities that are available not only on Facebook but also across Instagram, the Audience Network and...