Why Standard Approaches to Attribution Don’t Work

By QueryClick 12 October, 2020

Marketers everywhere are under increasing pressure to prove return on investment on each channel in their marketing mix.

But, using a “one-size-fits-all” attribution model can make this an even tougher challenge.

Earlier this month our CEO, Chris, tackled this topic during Programmatic Pioneers Episode II virtual event. If you didn’t get a chance to attend the event, what the on-demand recording from his presentation below and hear this thoughts on the following topics:

• why current attribution models are broken – and how it’s screwing up your approach
• why you should be applying AI-driven predictive analytics to your attribution
• the importance of rebuilding your analytics data for accurate insight

Own your marketing data & simplify your tech stack.

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