The Value of Combining Unknown & Known Customer Journeys to Drive Personalised Customer Growth

Customer behaviour is complex, and the bulk of their interaction with your marketing material occurs in the wider web and offline.
Today’s analytics packages are designed to measure devices and cookies and as a result, fail to capture up to 80% of this customer behaviour. But what if you could return that missing data and begin to make data-driven marketing decisions and deliver personalised experiences that convert?
Hear from QueryClick CEO, Chris Liversidge, and Cheetah Digital as they discuss:
• How to identify the ‘unknown customer’
• The value of an EDP to delve into that data
• How to take action to convert effectively and efficiently
Own your marketing data & simplify your tech stack.
Have you read?
Accurate marketing attribution – figuring out exactly which marketing investments are driving revenue, and by how much – is the Holy Grail for marketers. Armed with accurate data, they can...
Strong SEO performance vastly aids profitability for any online retailer. For luxury retailers, whether you are selling your own services or products or are a reseller, the fundamentals of driving...
Measurement is a hot topic in retail marketing and for good reason. Like any other industry retail marketers need to work hard to demonstrate ROI and effectiveness of their efforts....