The Value of Combining Unknown & Known Customer Journeys to Drive Personalised Customer Growth
Customer behaviour is complex, and the bulk of their interaction with your marketing material occurs in the wider web and offline.
Today’s analytics packages are designed to measure devices and cookies and as a result, fail to capture up to 80% of this customer behaviour. But what if you could return that missing data and begin to make data-driven marketing decisions and deliver personalised experiences that convert?
Hear from QueryClick CEO, Chris Liversidge, and Cheetah Digital as they discuss:
• How to identify the ‘unknown customer’
• The value of an EDP to delve into that data
• How to take action to convert effectively and efficiently
Own your marketing data & simplify your tech stack.
Have you read?
How do we drive our users to perform the most desired action online? With CRO, we dive into the personas that interact with your site and mesh that with site...
When Google announced back in early 2020 that they intended to phase out support for third-party cookies it was clear that the advertising industry was in line for some fairly...
Marketing attribution, and the different attribution tools and models, is a topic we’ve talked about a lot on this blog over the years. And one thing we know is that...