Programmatic ADFraud Transparency Report
Marketing C-suite leaders share candid views on risks associated with programmatic AD fraud.
QueryClick surveyed over 150 marketing heads from UK brands with a revenue of over £100 million, and then brought both publishers and brands together at a roundtable, to uncover their concerns about programmatic ad fraud.
Astonishingly, 93% of brands believe that up to one-fifth of their ads are viewed by robots – and worse…
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