Poor quality data and flawed attribution. The silent killers of marketing ROI.
As we all know, marketers are under more pressure than ever before to accurately demonstrate the efficiency of marketing ROI spend for new customer growth. But a lack of trustworthy data and poor attribution models is making life difficult.
We’re seeing too great a focus on short-term results and over-investment in so-called ‘quick-win’ channels like PPC, which is becoming increasingly saturated by competitors driving CPAs up and ROI down.
What if we told you there was a better way? At QueryClick we believe the answer lies in rebuilding marketing data from the ground up.
What if we told you that you could:
- Fix your core data and see the link to revenue more clearly,
- Use your data more effectively to boost ROI,
- Make better spend and allocation decisions across channels?
Achieve all of this with our proprietary marketing attribution platform and the only attribution solution that completely rebuilds your marketing data and intelligently connects single customer journeys across multiple online and offline channels.
Download our Guide to Marketing Optimisation eBook today and discover how you can drastically improve your marketing spend for greater customer acquisition and more ROI.
Own your marketing data & simplify your tech stack.
Have you read?
Having the tools and capability to measure the effectiveness of your marketing efforts – using widely accepted metrics like ROAS and ROI – has always been an essential part of...
As SEOs, few things are more enraging than having our work reduced to just keywords. “But backlinks” we cry! “Local optimisation”, we insist! “Canonical tags!”, we beg! And yet, keywords...
Continuous learning and development are extremely important to our culture at QueryClick. So much so, we’re allocated 7.5 hours (a full working day!) per month solely for personal development. We’re...