Attribution: digital marketing’s broken promise
Lack of credible attribution renders marketers susceptible to pressure to invest in short-term channels.
QueryClick surveyed 200 digital marketing professionals from retail, travel and financial businesses, to explore their frustrations on attribution solutions and pressures to invest in short-term marketing activity.
Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value.
Own your marketing data & simplify your tech stack.
Have you read?
If there’s one thing SEO experts are used to, it’s turbulence and uncertainty. With Google’s AI Overviews arriving in the UK, a US judge ruling that Google’s search monopoly is...
According to Marketing Tech News, a staggering 92% of Marketers said that integrating AI into their marketing is the number one trend for 2024, and this trend doesn’t show any...
I have worked in SEO for 12+ years and I’ve seen the landscape shift a dozen times over. But the rollout of generative search engines (GSEs) feels like the biggest...