Attribution: digital marketing’s broken promise
Lack of credible attribution renders marketers susceptible to pressure to invest in short-term channels.
QueryClick surveyed 200 digital marketing professionals from retail, travel and financial businesses, to explore their frustrations on attribution solutions and pressures to invest in short-term marketing activity.
Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value.
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