Attribution: digital marketing’s broken promise
Lack of credible attribution renders marketers susceptible to pressure to invest in short-term channels.
QueryClick surveyed 200 digital marketing professionals from retail, travel and financial businesses, to explore their frustrations on attribution solutions and pressures to invest in short-term marketing activity.
Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value.
Own your marketing data & simplify your tech stack.
Have you read?
Everyone’s talking about ChatGPT, but the use of AI in digital marketing is nothing new. From SEO to Paid Search, and everything in between, there’s an AI tool that’s aimed...
There’s always something new to learn as a marketer. Whether it’s a new marketing channel, a new technique or even just a new term, upskilling ourselves is a key part...
The world of SEO is can be thought of as a motorway; everyone is going high speed on the G1 (Google), avoiding obstacles, following the rules, and imagining racing other...