Last three months YoY to Blog URLs:
Our blog visitor’s audience on Facebook ads has an estimated size of 11k and combined with other website signals the campaign targeting these users saw a 24% uplift in conversion rate, with cost per conversion dropping 34%.
May – October vs. YoY – Restructured Google Activity to Improve Relevancy
We improved ad copy to call out keywords and offers related closely to the users search to improve quality score and in turn visibility and lower CPCs.
72% more registrations YoY with a 46% decrease in cost per registration YoY within the Google Search Casino (Health Games) campaign.