The Shape of Digital Marketing, AI and Disruption in 2024

With Google expected to have completed their phase-out of cookies by the beginning of Q3 2024, the cookie’s time is nearly up, but how can you prepare your paid ads strategy for life after the cookie?

Join Malcolm Gibb and Laura Hood for a dive into how you can get ahead of the cookieless future and prepare your paid advertising strategy to do more than simply survive the shift beyond the cookie. You can expect to learn about:

• The future of audience targeting with top tips on building a strategy that will last
• Digital Markets Act 2024 – find out what this means for you and how to prepare
• Google and Meta tagging best practices for the cookieless future