How to Ditch Last Click Attribution for Greater ROI
We all know Last Click isn’t an effective way to measure our marketing activity – but with a lack of real alternatives available for marketers, we’re left relying on outdated techniques that damage ROI. So, is there really a better way to do marketing attribution?
In this webinar, CEO & Founder, Chris Liversidge, discusses why its time to ditch last click for good and shows you how you can unlock greater ROI by switching to AI-driven attribution.
What you’ll learn:
- Why you need to move away from Last Click
- How you can secure buy-in to move to a new attribution method
- How to double your user paths with AI-driven attribution