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Our latest survey delves into the challenges faced by retail marketing professionals around accurate reporting in a time of increased scrutiny and where attribution fits into the picture.
So, grab a cup of tea, download the full report and enjoy.
A few key notes:
- 150 retail marketing professionals from online UK retailers with a minimum digital marketing spend of £500,000 p/a surveyed
- 98% of respondents consider attribution to be at least ‘somewhat important’
- 75% of respondents concerned about channel saturation in Google and Facebook