Guide to Marketing Optimisation
Poor data quality and flawed attribution. The silent killers of Marketing ROI.
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What’s in the ebook:
- The pressure to justify marketing spend
- The effects of broken attribution on your marketing effectiveness
- The impact on ROI of advertising waste and fraud
- The value of data rebuilding
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.
John Wanamaker, the “pioneer in marketing”
TRUSTED BY CLIENTS IN OVER 32 GLOBAL MARKETS