Guide to Marketing Optimisation

Poor data quality and flawed attribution. The silent killers of Marketing ROI.

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Guide to marketing optimisation

What’s in the ebook:

  • The pressure to justify marketing spend
  • The effects of broken attribution on your marketing effectiveness
  • The impact on ROI of advertising waste and fraud
  • The value of data rebuilding
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Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.

John Wanamaker, the “pioneer in marketing”

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