Paid & Organic channels are often viewed in isolation or silos. To achieve success on both channels we must ensure a more holistic approach to reduce paid budget wastage, avoid cannibalisation and create synergy across channels.
Join QueryClick’s Head of Paid Media, Malcolm Gibb, to discuss why Unified Search is the future and how to prevent both budget wastage and how to maximise your ROI across channels.
Join us at the event!
Successful digital marketing relies increasingly on having a well-executed data strategy. It facilitates informed decision-making, enhanced targeting, and personalisation in marketing messages, accurate performance measurement, and effective ROI analysis. And,...
It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. We’ve had multiple delays since then – but now the change is finally coming....
The deadline to move to Google Analytics 4 is just around the corner. So, how can you get prepared to make the change, with minimal impact on your marketing measurement?...