Customer behaviour is complex, and the bulk of their interaction with your marketing material occurs in the wider web and offline.
Today’s analytics packages are designed to measure devices and cookies and as a result, fail to capture up to 80% of this customer behaviour. But what if you could return that missing data and begin to make data-driven marketing decisions and deliver personalised experiences that convert?
Join QueryClick CEO, Chris Liversidge, and Cheetah Digital for a 20-minute fireside chat to find out:
- How to identify the ‘unknown customer’
- The value of an EDP to delve into that data
- How to take action to convert effectively and efficiently
Join us at the event!
Successful digital marketing relies increasingly on having a well-executed data strategy. It facilitates informed decision-making, enhanced targeting, and personalisation in marketing messages, accurate performance measurement, and effective ROI analysis. And,...
It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. We’ve had multiple delays since then – but now the change is finally coming....
The deadline to move to Google Analytics 4 is just around the corner. So, how can you get prepared to make the change, with minimal impact on your marketing measurement?...