Why Attribution is a Critical Part of the MarTech Stack
Attribution has long been part of the mix for most marketers – but more often than not, it’s overshadowed by seemingly shinier, more exciting MarTech tools.
With big changes happening in the digital marketing landscape, it’s time to turn effective attribution from a ‘nice-to-have’ into a critical part of the marketing stack.
Join QueryClick CEO, Chris Liversidge, as he discusses why this is the case, and covers:
- How attribution has helped some retailers achieve an ROI of 40:1
- How marketers can prepare for a cookieless future
- The steps to take to create a killer first-party data strategy
Join us at the event!
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