Technology For Marketing

Why Attribution is a Critical Part of the MarTech Stack

Attribution has long been part of the mix for most marketers – but more often than not, it’s overshadowed by seemingly shinier, more exciting MarTech tools.

With big changes happening in the digital marketing landscape, it’s time to turn effective attribution from a ‘nice-to-have’ into a critical part of the marketing stack.

Join QueryClick CEO, Chris Liversidge, as he discusses why this is the case, and covers:

  • How attribution has helped some retailers achieve an ROI of 40:1
  • How marketers can prepare for a cookieless future
  • The steps to take to create a killer first-party data strategy

Join us at the event!

More events

See all events
  • London

    eCommerce Forum

    The eCommerce Forum continues to follow the award-winning structure, that brings key eCommerce and digital managers together with leading solution providers for focused one-to-one meetings via a pre-arranged itinerary of...

  • Virtual event

    IMRG Virtual Fashion Connect 2023

    Join your industry peers at Fashion Connect Virtual 2023 and gain invaluable insight into the performance and outlook of ecommerce for fashion. We’ll discuss key industry topics, considering how the...

  • Virtual event

    Future of Digital Masterclass

    Hear from thought leaders, connect with senior marketers and tackle your biggest challenges at our Virtual Future of Digital Masterclass. With snappy expert presentations and intimate break-out rooms, this Masterclass...