Technology For Marketing
Why Attribution is a Critical Part of the MarTech Stack
Attribution has long been part of the mix for most marketers – but more often than not, it’s overshadowed by seemingly shinier, more exciting MarTech tools.
With big changes happening in the digital marketing landscape, it’s time to turn effective attribution from a ‘nice-to-have’ into a critical part of the marketing stack.
Join QueryClick CEO, Chris Liversidge, as he discusses why this is the case, and covers:
- How attribution has helped some retailers achieve an ROI of 40:1
- How marketers can prepare for a cookieless future
- The steps to take to create a killer first-party data strategy
Join us at the event!
More events
-
Successful digital marketing relies increasingly on having a well-executed data strategy. It facilitates informed decision-making, enhanced targeting, and personalisation in marketing messages, accurate performance measurement, and effective ROI analysis. And,...
-
It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. We’ve had multiple delays since then – but now the change is finally coming....
-
The deadline to move to Google Analytics 4 is just around the corner. So, how can you get prepared to make the change, with minimal impact on your marketing measurement?...
