Technology For Marketing

Why Attribution is a Critical Part of the MarTech Stack

Attribution has long been part of the mix for most marketers – but more often than not, it’s overshadowed by seemingly shinier, more exciting MarTech tools.

With big changes happening in the digital marketing landscape, it’s time to turn effective attribution from a ‘nice-to-have’ into a critical part of the marketing stack.

Join QueryClick CEO, Chris Liversidge, as he discusses why this is the case, and covers:

  • How attribution has helped some retailers achieve an ROI of 40:1
  • How marketers can prepare for a cookieless future
  • The steps to take to create a killer first-party data strategy

Join us at the event!

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