Keeping Up With Google: Recent Changes and How They Impact Your Search Activity
Keeping up Google updates isn’t as exciting as keeping up with your favourite tv show but for digital marketers, it’s vital to understand what’s changed, why and how it will impact your activity going forward.
Join us as we cover the most important changes and provide actionable tips to ensure your SEO and PPC strategies aren’t affected, including:
- Google’s July 21 core update – what changed?
- How to prepare for the page experiences updates
- What the removal of new broad match modifier keywords means for PPC
- How to utilise new smart bidding updates
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