PMW Performance Marketing UK Conference

Navigating Uncertainty in an Evolving UK Market

Join us at Performance Marketing World’s Performance Marketing UK Conference on 8th June, where’ll we’ll be taking part in the panel discussion: Performance Versus Brand, or Performance and Brand?

Performance and brand marketing are often understood as two distinct disciplines that focus upon short term ROI and long term gains respectively. Is there any benefit to be had from breaking down these often siloed teams? Or would integration be mutually disadvantageous?

• Is it possible to create frameworks and KPIs that would facilitate an integrated approach to campaigns?
• Can a data-driven approach ever truly optimise creative campaigns? Or, does it inevitably worsen creativity?
• What is the brand impact of companies’ performance marketing spend?
• Can performance-based attention metrics benefit brand building initiatives?

Speakers:

• Robin Langford
  Premium Content Editor, Performance Marketing World
  
• Chris Liversidge
  Founder & CEO, QueryClick
  
• Manfredi Sassoli de Bianchi
  Vice President of Growth, MyTutor.co.uk
  
• Rumyana Miteva
  Head of Performance & Revenue, Secret Escapes
  
• Frankie Deane
  Head of Growth, Sweaty Betty