The Way The Cookie Crumbles: Protecting Performance With First-Party Data
Marketers everywhere breathed a sigh of relief following Google’s decision to extend their support of third party cookies for an extra year. But, now isn’t the time to sit back and relax. If you don’t have a plan in place to ensure your marketing isn’t affected by this big change, you’re running the risk of falling behind your competitors who already have a first-party data strategy.
Join QueryClick CEO, Chris Liversidge, as he covers:
- How performance marketing will be affected by the removal of third party cookies
- The steps you need to take now to prepare for a cookieless future
- How to leverage your own first party data for success
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