Event

Internet Retailing Expo

Futureproof your marketing measurement with cookieless attribution

Retailers are feeling the pinch right now – and that often means marketing budget cuts. So, how can you do more with less – while combatting impending measurement challenges – to achieve the best possible ROI?

Join Chris Liversidge and Joe Kavvadias as they discuss why investing in cookieless attribution is key.

What you’ll learn:

  • What the Google Analytics illegal ruling means for you – and what to do about it
  • The options marketers have for the removal of cookies
  • How to achieve double-figure ROAS across Facebook and Google (using real client examples)

Who is this session for?

  • Digital Marketers
  • CMOs and Digital Directors
  • Retail and eCommerce Marketers
  • Marketing Data Analysts

Join us at the event!

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