Internet Retailing Expo
Futureproof your marketing measurement with cookieless attribution
Retailers are feeling the pinch right now – and that often means marketing budget cuts. So, how can you do more with less – while combatting impending measurement challenges – to achieve the best possible ROI?
Join Chris Liversidge and Joe Kavvadias as they discuss why investing in cookieless attribution is key.
What you’ll learn:
- What the Google Analytics illegal ruling means for you – and what to do about it
- The options marketers have for the removal of cookies
- How to achieve double-figure ROAS across Facebook and Google (using real client examples)
Who is this session for?
- Digital Marketers
- CMOs and Digital Directors
- Retail and eCommerce Marketers
- Marketing Data Analysts
Join us at the event!
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