Rebuilding MarTech in a Cookieless Future
The final removal of third-party cookies is imminent and 1st party data is not the whole solution – especially when 80% of it is typically broken data.
Join QueryClick CEO Chris Liversidge, as he discusses why upgrading your MarTech stack holds the key to excelling in performance marketing in a cookieless world and shows how you could achieve 4X growth at half the cost per acquisition.
Join us at the event!
Successful digital marketing relies increasingly on having a well-executed data strategy. It facilitates informed decision-making, enhanced targeting, and personalisation in marketing messages, accurate performance measurement, and effective ROI analysis. And,...
It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. We’ve had multiple delays since then – but now the change is finally coming....
The deadline to move to Google Analytics 4 is just around the corner. So, how can you get prepared to make the change, with minimal impact on your marketing measurement?...