Key Digital Marketing Drivers for Growth in a First-Party World
With the events of the last year, it’s never been more important to have a unified performance marketing strategy built on robust data foundations.
Join QueryClick CEO Chris Liversidge as he runs you through how to combat increased paid media costs for cost-effective acquisition, why first-party data is more powerful than ever – and how to leverage your own, and how effective attribution has become a critical part of the mix for high performance campaigns.
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Successful digital marketing relies increasingly on having a well-executed data strategy. It facilitates informed decision-making, enhanced targeting, and personalisation in marketing messages, accurate performance measurement, and effective ROI analysis. And,...
It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. We’ve had multiple delays since then – but now the change is finally coming....
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